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Case Studies
PPC Management Case Study: Zenni
Increasing Revenue Through Campaign Restructuring And Integrated Management
Zenni was looking for a single agency to manage their PPC and Media Buying campaigns, and came to Wpromote with the ultimate goal of
increasing revenue month over month. Through comprehensive campaign restructuring and integrated management, Zenni’s newly
restructured and expanded campaigns hit the ground running with overwhelming success. In just two months Zenni doubled their
ROI from paid search in Google. Zenni’s overall goal of achieving increased revenue month to month was shattered. Revenue from
Google alone increased by 159%, while revenue from MSN increased by 113%.
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SEO Case Study: Outright
Unique Optimization Strategy Shows Impressive Increase In Rankings
Outright, a small business bookkeeping and accounting software company, came to Wpromote looking to optimize their organic
rankings in a very competitive industry. After only two months, Outright began to see vast improvements in their SEO
rankings and overall online presence. In Google alone, which accounted for 90% of the site’s traffic, Outright’s
ranking improved for their top three targeted keywords, moving from positions #7 to #1, #8 to #4, and #53 to #35.
However, their biggest success was achieved when Outright launched a timely and intriguing Infographic, which drove
over 4,000 unique visitors to the site in just one month.
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Social Media Case Study: Bas Rutten
Cohesive Social Media Optimization Shows Significant Increase in Fans
Bas Rutten, retired MMA fighter and UFC champion, came to Wpromote in October of 2011 looking to generate more fans and gain
exposure across all social media platforms. Within the first three months of Bas Rutten's campaign, remarkable
improvements were seen across the board. Merging all fo the Bas Rutten Facebook profiles let to an astonishing 4,587%
increase in fans. Through daily interaction, Bas Rutten's twitter saw an increase in followers by 28% along with a 147%
increase in YouTube views.
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Conversion Optimization Case Study: Lumineers
Integrated Approach That Delivered Impressive Results
Despite positive results from previous campaigns, Lumineers knew its online marketing needed improvement. They hired
Wpromote to take over their PPC campaign, design and execute an SEO strategy, and perform landing page optimization
through testing. We increased the conversion rate on their landing page by 120%, delivering over 1,200 additional leads
within a month without increasing spend and we decreased their average monthly CPA by 22.7%.
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Media Buying Case Study: Southern California Edison
New Media Buying Techniques Increase Efficiency Of Online Campaign
Southern California Edison was looking for an agency that could improve the efficiency of their media budget. The goal was
to lower their cost per conversion (CPA) while increasing the number of people signing up for online bill pay. A
completely new media plan was designed that utilized search, display, and social media. We exceeded their goals by
increasing conversions from 7,000 to over 20,000, lowering media costs by $45,000 and decreasing CPA from $34 to $10.
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QuickList Case Study: Withers Dental
Turning Long-Time Yellow Page Advertiser Into Google Advertising Advocate
Withers Dental came to Wpromote in 2009 with the knowledge that the days of relying on the Yellow Pages to grow its
business were numbered. Upon learning over 1,000 Internet users every month were searching for the term “Manhattan Beach
dentist,” Dr. Withers knew it was time to advertise online. In just one month, Dr. Withers saw a return of $22 for
every dollar spent, making his practice immediately more profitable. On top of that, after calculating the lifetime
value of every new patient gained, Dr. Withers’ long-term ROI is an incredible 12,600%.
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