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Our Process
Wpromote will work closely with clients to establish the focus of a Conversion Optimization campaign. After conducting market research and becoming pseudo experts in your industry, our testing strategists will discuss specific regions and elements to experiment with and the type of testing that will be completed based on your specific goals.
A/B Split Testing
A/B Split testing compares two different website page designs against each other: version "A" and version "B". With Wpromote's A/B Split testing, a new webpage design and layout is created and then tested against the original version of the site to determine the best performing. A/B tests can be completed with a relatively small sample size. We can test an infinite number of website pages against one another with our A/B/n Testing.
Multivariate Testing
After an A/B Split test is performed, a multivariate test can be executed to test specific elements within the winning webpage. While A/B testing can determine which of two page
variations converts higher,
multivariate testing
can test the
effectiveness of
an infinite number
of combinations of visual elements that make up a page. For example, Wpromote could test various images, buttons, colors, and text within a webpage, allowing for hundreds of combinations to run simultaneously. The more combinations we test, the larger the pool of data we collect, providing more accurate information to support our conclusions.
Possible Multivariate Testing Elements
- Call To Action Wording
- Headlines
- Images and Graphics
- Font Sizes and Colors
- Navigation
- Pricing and Special Offers
- Guarantee and Security Statements
- Testimonials and Awards
- Background Design
- Button Color and Shape
Reporting
Wpromote will provide weekly reports that detail our
process and success. Clients will have a clear understanding of which experiments and variations worked and which did not. Our strategists want to leave the client knowledgeable and comfortable with the logic behind the development of their final conversion page.
Wpromote uses Google’s Website Optimizer to provide accurate reporting to clients.
Don’t wait even one more day to increase your conversion rate. Call us or request a consultation today!
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