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Search Engine Marketing
Search engine marketing, also known as SEM, is a form of Internet marketing that encompasses all efforts to gain visibility and achieve conversions from the search engines. This includes marketing programs such as Pay-Per-Click (PPC) campaigns, Search Engine Optimization, and Conversion Optimization. People actively use search engines to find products or services that they need. This truth has allowed for quantifiable proof that search engine marketing is a powerful advertising medium.
Search engines are extremely effective at attracting quality traffic. In Google alone, users do over a billion searches a day on topics of interest. With the enormous number of potential customers using the search engines, SEM was established to help website owners, like you, gain better positioning in the search results, to ensure that people see your website’s ad when searching for your type of business, product or service.
20 billion dollars and counting.
Over the past decade search engine marketing has grown at a faster rate than traditional advertising and has now become a 20+ billion dollar industry in the US alone. Although the popularity of the Internet has attributed to the growth of this multi-billion dollar industry, the ability to track real return on investment (ROI) spent in the market has been a key component to its success. With traditional advertising methods, this is nearly impossible. Being able to directly correlate revenue enables businesses to make smarter advertising decisions, making SEM extremely attractive and profitable.
Of the companies re-allocating budgets to search engine marketing, around half (49%) are moving it from print advertising. More than a third (36%) are shifting money from direct mail, and almost a quarter are moving budgets from conferences and exhibitions (24%) and web display advertising (23%).
Wpromote’s SEM management.
While search engine marketing may sound enticing, many businesses have a difficult time in successfully managing the intricacies of the search engines, and that is where third party agencies, like Wpromote, can step in to help. Wpromote offers a full suite of search engine marketing solutions including PPC Management, SEO, Social Media, and Conversion Optimization.
There are many SEM companies out there, and it is important to find the right agency to accomplish your specific advertising goals. Some companies that specialize in SEM promise a set number of clicks or hits. These are usually based on a huge mark-up on a cost-per-click basis. For exact rankings, either in the organic or sponsored links, no ethical firm should ever make specific promises to this sort of positioning ("top 10 rankings," etc), because there is just no way to make such a blanket guarantee. When they do, there is usually a catch, like guaranteeing ranking for your most specific term on one of the smaller search engines. The bottom line is that you should judge your search engine marketing results on just that: your results. Conversions in the form of sales, leads, and phone calls are what matter, not number of hits or rankings. It is for this reason that Wpromote does not promise any set number of clicks or rankings, but instead, focuses on effectively creating and managing a SEM campaign that achieve and exceed the goals you set out for your site.
To learn more about Wpromote’s search engine marketing solutions, request a consultation or give us a ring today!
