Also known as “banner advertising” and “display advertising”, we define online Media Buying as the umbrella term for any type of online-based advertising. Typically, Wpromote’s online Media Buying campaigns consist of PPC advertising, buys across individual websites and ad networks, social media, and even mobile advertising opportunities.

There is no fixed price with an online media campaign. We work closely with you to determine your overall goals, with the outcome being the most efficient use of every marketing dollar you have. Generally speaking, however, media buying campaigns begin at around $30,000 per month; lower budgets see the greatest ROI by focusing those dollars exclusively on PPC.

There are a variety of pricing schemes and models available. You can pay per impressions (CPM), pay for each click (CPC), and sometimes pay for actions or conversions (CPA). There is no “best” way; only the formula that works the best for you depending on your goals. Wpromote’s fees are usually based on a percentage of your overall spend, though given the right criteria, we can also price directly on a CPA, meaning that you pay only a preset amount for each sale, lead, or conversion, and we build the media cost as well as our markup into that amount, thus shifting the risk to us. If you are interested in this model please read more about Wpromote’s Performance Marketing programs.

We take into account PPC, network buys, dedicated site placements, social media opportunities, retargeting, and more. Determining the allocation of budget is a complex affair. That said, we start with your goals and budget, and then start allocating dollars according to the placements with the highest estimated return on investment. When we reach the final dollar, the initial media allocation is complete. However, that is only the jumping off point; once the campaign launches and the data starts streaming in, we continuously optimize and re-allocate dollars according to what is performing the best in the campaign.

With a dedicated in-house design team with extensive experience in designing high-performing creatives, we are a one-stop shop for media buys of all shapes and sizes. However, for those clients able to produce their own creative, we can seamlessly integrate with your resources.

Quite simply, Wpromote does it all. We run integrated, cutting-edge Media Buying campaigns that may include mobile advertising, a myriad of video ad formats, and now Google TV advertising, with a direct reach into 30 million US homes. The possibilities, the reach, and the accountability are truly limitless.

Tracking, optimization, and reporting are absolutely integral to running a high-performing online media buys. Identifying the tracking and reporting platform, conversion and goals methodology, and frequency and style of reporting is one of the key preparatory steps that we work hand-in-hand with you to determine. Ultimately, we are as flexible as our technology is powerful, and we can use a combination of our proprietary technology platform, your current solution, third party analytics and ad-servers, or any custom solution that will maximize results and deliver the right answers to the right person at the right time.