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Online Media Buying Process
Executing online media buying is hard. Done well, it requires an artful mix of marketing know-how, industry expertise, cutting-edge technology, design ability, and old-school relationships. At Wpromote, we make it simple. And we make it work.
With online Media Buying, there are as many ways to say it as there are opportunities to waste your precious marketing dollars running it. With Wpromote’s Media Buying service, we do it all, and every step of the way is firmly rooted in the goal of maximizing your results.
The steps
Step 1 - Campaign Goals
Before we do anything, we work with you to understand what you are trying to achieve and how you would like to track it, be it sales, leads, or awareness. Determining goals upfront will help drive the entire process and be integral to your success.
Step 2 – Research
Who are your customers? Where do they spend time online? How do they connect? How do they like to interact with their peers? We dive deep into your audience, your product, and your industry to help design the perfect campaign for your needs.
Step 3 – Media Planning
With a deep understanding of your target audience and your end goals, we create a starting point for your online media buying campaign, including PPC, ad network and site selection. We also outline social media advertising campaigns, advanced behavioral agendas, retargeting components, and rich media opportunities.
Step 4 – Creative Planning & Design
With a complete creative design team at our disposal, we work with you to formulate overall campaign messaging. We will incorporate this into cutting-edge design and include the take-aways from thousands of tests that will help us to maximize click-thru rate and increase your overall results.
Step 5 – Media Negotiating & Buying
Amazingly, it is still about who you know. Our philosophy behind online media buying is about continuous optimization and iteration. We have tremendous ability to negotiate the most aggressive possible media rates with our myriad of partners, with the benefit passed completely on to you.
Step 6 – Campaign Launch
With the creative, planning, and campaign setup work out of the way, it’s off to the races. We implement analytics and conversion tracking, ensure extensive pre-launch testing, and press go.
Step 7 – Continuous Campaign Optimization
This is where the magic happens. We track impressions, clicks, and conversions in real-time, and are adjusting campaign focus, site placement, creative, and overall spending continuously throughout the campaign.
Step 8 – Campaign Tracking & Reporting
We are always excited to send reports to our clients, because the results speak for themselves. We clearly articulate our process, optimization changes, spending, conversions, and more. We can send reports on a schedule and in a format that fits your needs.
Ready to learn more about how we can help with your needs, present or future? Click here for a consultation.
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